Made in England
The philosophy is simple – to give the customer the best handmade kitchens at the lowest price possible. Every piece in the HCK collection is handcrafted in the UK and is a freestanding example of skilled English craftsmanship designed to look beautiful from any angle.
Over a nine-month period, we worked closely with the HCK team to capture every aspect of what they do and why they do it. Our collaboration with the team was a crucial part of the design process.
Photography by Matt Clayton
With the branding we wanted to highlight the premium nature of the collections while the price point challenged the perception of this outdated industry that a bespoke kitchen is only for the wealthy. We started at the beginning which for HCK was the acorn. We paired this with an elegant typeface and an understated colour palate that represented a company that wanted the craftsmanship of the units and quality of the materials to be the main focal point.