Great food on the go
Choosing the healthy option never tasted so good. Loaf has changed the salad game forever, serving up awesome food freshly made every day that doesn’t taste like cardboard.
As Loaf continues to grow we wanted to develop a brand that could be recognised anywhere and become a shorthand for tasty food. A mark of quality that you can always trust, whatever you order.
For the visual identity of Loaf we wanted to create a dynamic look and feel that uses photography and illustration to convey the vibrancy and popping colour of the produce. We used hand drawn typography to represent the organic human aspect of Loaf paired with a bright, bold colour palette bringing an energetic and playful attitude to the brand.