FROM CONCEPTION TO COMPLETION
At CO·LAB we work with a defined series of steps that we repeat every time we create any new visual thinking. This process has been refined ver time and we know its efficient, effective and adds a defined structure so lacking in many design agencies. There has to be a balance between being creative and being commercial. We find working this way allows us time for creative thinking, visualising your ideas and enough freedom for any happy accidents to occur.
You talk, we listen. Through listening, observing, and exploring, we develop an understanding of the project, the problem, and the target audience.
Once we have a clear plan, we start playing with typography, colour schemes and layouts. We then create brand boards based on the agreed strategy and aesthetic.
Following approval of initial designs and based on your feedback, we continue to develop and push the project adding more depth where needed and smoothing the edges.
With an approved design, we are now ready to implement the concepts and designs across all deliverables ensuring continuity across all platforms.